Health technology has become very good at measuring us, but surprisingly bad at helping us make decisions.
We track our sleep, recovery, heart rate and biomarkers, yet most of that data ends up sitting in dashboards. At the same time, staying up to date with nutrition research is practically impossible, while much of the advice online is oversimplified, contradictory, or driven by marketing rather than evidence.
VITA exists to close that gap.
We combine your health data with the latest peer-reviewed research to generate recommendations that are personalised, transparent and easy to verify. Every recommendation links directly to the research behind it. When the evidence is mixed or limited, VITA tells you instead of pretending certainty.
Our goal isn’t to replace your judgement. It’s to help you make better-informed decisions.
Health shouldn’t be easy because it’s simplified. It should be easy because the complexity has been handled for you.
Francesco Nagel, Founder
Collecting more health data doesn’t improve your health. Understanding what to do with it does. VITA turns your labs, wearables and goals into practical recommendations instead of another dashboard.
Health shouldn’t require a degree in nutrition or hours reading PubMed. Good products make complex things understandable without hiding the nuance.
Science rarely deals in absolutes. VITA doesn’t either. Every recommendation is backed by evidence, every source is linked, and when research is inconclusive, we say so.
I built VITA after noticing two trends happening at the same time.
Wearables were becoming incredibly popular, generating more personal health data than ever before, yet most people were left staring at charts without knowing what to do next. At the same time, nutrition research was expanding faster than anyone could realistically follow, while online advice became increasingly confident and increasingly difficult to verify.
VITA started as an attempt to solve both problems at once: use AI to connect personal health data with the best available evidence, and make science genuinely useful for everyday decisions.
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